Small increases can make a significant difference to your turnover. The question is: HOW do you make those increases?

That's where you need to think about implementing marketing strategies to increase your total number of customers, or to increase the number of transactions made by existing customers.

For example, you could: reward existing customers for referring new people to your business; encourage add-on sales; directly target your customers to inform them of special offers or new products/services soon to be available, or even to inform them of other products and services offered by your business that they may not be aware of.

Maybe your focus for one year will be to increase your customer base; the next, to increase the amount each customer spends on each visit; and so on. Whichever way you plan to raise the figures, the basic measurement data (discussed in last week's blog) will help you determine the targeted, annual sales figures for the current year.