Business StrategyWhen starting a business, your goal is to see your business grow and be successful. An effective business strategy is critical to achieving this.

That is why you need to invest time and energy creating your business strategy and mapping it out step by step to ensure it is well-organised and well-planned. 

Here are some tips to help you create an effective business strategy which will assist your business to grow.

1. Be hands-on with your business.

For a business to be successful, it needs three things - money, time and effort. It is likely to be a challenge for you to juggle working full time and managing a business venture and there will come a time where you need to choose between the two. You need to allocate sufficient time and effort, as well as enough budget for your business to grow.

As a business owner, you shouldn't be afraid of doing small tasks for your business. Whether it is cleaning the floor or straightening boxes, you should be ready to do all these if needed. Be hands-on and know the different aspects of your operations. This will help you to have a full understanding of your business and help you gain respect from your employees in the long run.

2. Be optimistic.

You can't expect your business journey to be smooth sailing. Whether you like it or not, there will always be challenges along the way. And sometimes, no matter how prepared you are for these problems, you may find yourself in a deep corner of depression and rejection.

As a business owner, you need to be optimistic and resilient. Don't let these setbacks stop you from pursuing what you want to do. Be passionate and always look at the brighter side of things. Having an optimistic view of everything will help you come up with better ideas to grow your business, instead of getting down and despondent and achieving nothing. Being optimistic is also contagious. You will positively affect your team and employees.

3. Make your customer the priority.

Make the happiness of your customers your business priority. Create a solid customer base and keep your customers coming back to you again and again.

One of the many ways that you can provide 100% customer satisfaction is to always listen to what your customers are saying about your brand and your product or service. Be very involved in their buying experience and use their feedback to help you improve your offering.

4. Be competitive and learn from the competition

Business competition is good. It can show you what works and what doesn't. It gives you an opportunity to grow and improve your product and help you establish your unique selling proposition (USP). Your USP can be your unique product, location or service. Once you have established your USP, people will easily remember you as a unique brand in the market.

5. Focus on net profit

In order to have a clear understanding of the performance of your business, you should focus more on your net profit than your gross profit. Net profit gives you a realistic view of how your business is doing.

6. Measure your business

The best way to find out if your strategy is effective is to analyse the results. Some of the many determinants that your business performance is solid include hitting your numbers, a strong customer base, and most importantly you love doing what you are doing.

As a tax accountant and business advisor in Auckland, these are some of the business planning tips that we share with clients to help them grow their businesses. For more tips and information please call us on (09) 576 4166 or request an online appointment here.

We are also an accounting firm in Auckland that provides quality small and medium sized business accounting, annual accounts, GST, tax returns and more, using quality and top of the line accounting software in NZ to provide accurate and fast results.