Business upgradesBeing in business is very competitive. Considering the many businesses and startups sprouting up everywhere, plus with continuous market changes, competition just gets tougher. That is why as an entrepreneur, you need to offer something new or come up with better service if you want to stay in the game.

So how do you do that?

How do you attract more customers and improve your service?

The new year is fast approaching so you should review and revitalise your strategy to keep your business growing. As trusted business advisors in Auckland, we have put together some business suggestions that you can start planning today and execute at the start of the new year. These aim not only to help you stay in the game, but also put you on top.

1. Don't just assume, ask your customers

The best way to know how to better improve your product or service is to ask your customers directly. Don't just assume that they want this or want that. Your perception about your product/service is different from theirs.

There are many ways to do this. Firstly, you could call your customers and talk to them. Ask them what they think. Most would be delighted to receive a call from you as this will show that you care about them. Secondly, you could do a customer survey. There are a lot of survey tools on the internet that you can use such as Survey Monkey. Use them to send a survey to your customers. This is an efficient and cost effective method to gain insights.

You may know a lot about your product or service, but your customers know more about it than you could possibly imagine. So, ask them "What can I do better to serve you?

2. Go online and be social

If your business is not on the internet, then you are missing many things. In the new year you should consider registering your business on different social media sites such as Linked In. Make your brand known by widening your customer reach through online. And once you have established your position online, network with people, even during your free time. You might find your next customer, a loyal supplier, or some friends that can help your business grow.

3. Automate your work processes

Stop working hard, start working smart. One of the many upgrades that you should consider for your business is automating your work processes. Overseeing everything from managing your business to supervising your employees is time consuming, not to mention the administrative and accounting work that you also need to complete. You can lessen the burden by having more effective and efficient financial processes and by working with a dedicated chartered accountant who knows all about how to get the most from cloud computing.

As an established accounting firm in Auckland, we maximise the use of cloud computing to help our clients automate their financial processes. We use the best online accounting applications to help our clients achieve fast, secure, and accurate financial reports. We assist them with the setup of the accounting software of their choice, and help them to oversee and manage it.

Also, as tax accountants, we make our client's lives easier by preparing their annual accounts, tax returns and GST, and provide many other small business accounting services. By helping clients to automate their business processes, we are helping their business to scale and grow well.

These are just some simple business upgrades that you can start focusing on when the new year hits. But if you still don't know what to do or where to start with your business strategy next year, you can always talk to us. We are your dedicated business advisor and chartered accountants in Auckland that will help you when it comes to business planning and online accounting.

If you are starting a business or trying to find ways to grow your current business venture, contact us on (09) 576 4166 or request an appointment online today.